If you're using AdWords or AdSense almost certainly you have heard of a practice known as "click fraud" practice. But what exactly it is the "click fraud" as performed?
Click fraud is a type of crime that occurs in systems pay per click (PPC) whereby you try to cheat the system by generating false clicks for financial gain or to harm competition.
There are basically two types of click fraud:
Which makes the webmaster of the website where the ads are published own Google AdSense , or any other PPC- program in order to increase their income or engaged third parties, normally advertiser competition, with the intention of depleted daily credit reserved by the advertiser for that day.
Some people set up their sites with the sole purpose of generating revenue fraudulently through the Google AdSense program. These users can reach an incredible number of clicks through many methods, some complex and sophisticated, others simple and rudimentary.
One of the most complex is based on the use of so-called "hitbots". These are automated programs that emulate clicks on AdSense banners links.
The protection system Google AdSense is not perfect, almost anyone could skip just by doing a search on Google -tremenda irony 
Another method, more rudimentary, would hire a lot of people to make some poor clicks on the links on your site ads country. These people live in poor countries and easily would be willing to do it for just $ 0.50 an hour.
Of course, there is a problem with this method. When Google finds you are getting a large number of clicks from a single IP address, IP and place AdSense ads are will be suspended, and the unlawful conduct could bring a lawsuit against the fraudster.
To prevent this from happening, many people use a large number of servers proxies for the purpose of clicking. What is even more daunting is that these clicks appear to come from a real team, so that fraud is difficult to detect.
Some people get even resort to some kind of malicious software (malware) to be responsible for committing this fraud, infecting computers of others.
According to Google, click fraud represents only 0.02%. In my opinion, these data are not real, as there are a lot of fraudulent activities in this area, and these practices are not isolated cases.
In fact, there are so many that if search engines do not increase their security programs AdSense type, fraudulent activities could be even more damaging.
Google has strict policies related to click fraud, even to sue those who have used fraudulent techniques in the past. But while the search giant makes every effort to minimize the risk of click fraud, there is certainly room for a lot of improvements.
It is estimated that more than 20% of clicks on AdSense ads are made solely for the purpose of obtaining money from the person paying for the ad. Some people believe the number of fraudulent clicks could become even greater.
There are many more methods of click fraud, such as groups with the same intentions, making clicks together (what is known as "rings click"), sending mass mailings of newsletters containing AdSense ads or simply placing on its pages one "click here" or "visit these links".
Although Google maintains controlled click fraud undoubtedly remains one of the biggest concerns of advertisers AdWords . Anyway Google AdSense advertising remains the most profitable for the advertiser, unlike the more traditional schemes not direct advertising.
There are some ways to protect yourself from these scams, means that all smart advertiser should employ. Some advertisers choose to avoid the content network for fear of click fraud.
If you enjoyed this post, make sure you fill out the form to receive blog updates by email, leave a comment below and share it with your friends and followers onFacebook and Twitter .
For your success, Fernando Amaro
0 Comments
Post a Comment